Studies & Analysis
Before embarking upon implementing a costly spa or wellness resort project, comprehensive and careful studies must be conducted. Any attempt to skip or bypass these studies to save money or time will only result in wasting more money and time, let alone in probable failure of the project. The following are the sequence of studies which we conduct for each project:
• Market research and general market trend analysis
• Market demand and opportunity analysis
• Competitive analysis
• Market positioning
• Pricing analysis
• Overall project feasibility
• Investment costing and budget
• Capitalization analysis and recommendations
• Projected operating budget
• Investment profitability analysis
• KPI’s and sensitivity ratios
• Break-even and worst-case-scenario
• Financial planning and long-term cash flow forecasting
• Projected financial statements for 10 years